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We lift the veil on how global ecommerce leaders use hyper-personalisation strategies to humanize the customer experience… And how you can do the same!
Data is the new oil and at the heart of the business model of the biggest e-commerce companies. In other hand, it’s still, in most of the time, perceive as an IT thing at e-commerce actors… But data quality has some important impact on e-merchandising performances and experiences!
Here, we give you some keys to transform your data, as a emerchandiser level, to increase your buying experiences and business performances.
What features do they use ? What are the differences between new and old generations? Do they expect personalized experiences ? What are the hottest new features for finding product?
Through concrete examples from the world’s leading retailers, you will discover the benefits of hyper-personalisation for both the end consumer and commercial performance. You will be able to decipher the methods and approaches to hyper-personalise your shopping paths and satisfy each of your customers.