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E-commerce search engine for digital and e-commerce teams

Create search experiences that are both hyper-personalized and differentiated. Lift sales performance by staging products and promotions in alignment with your merchandising strategy.

The challenges of product search and discovery in e-commerce

  • Deliver a more relevant search experience

    When customers struggle to find products easily the result is lost sales.

  • Optimize the visibility of your products and promotions

    Teams need to tailor what is presented to shoppers to boost engagement and achieve specific sales goals.

  • Tailor your offerings to your customers’ expectations

    Merchandisers often lack the insights to respond quickly to changing market trends.

  • Reduce manual adjustments through automation

    Maintaining synonyms, filters and optimizing parameters requires time and skills that are in short supply.

A product search and discovery platform designed for e-commerce teams

  • Understand your customers’ searches and speak their language

    Reduce shopping friction. Provide relevant and hyper-personalized results for every visitor, even if they make typos or use ambiguous terms.

  • Customize and optimize your product presentation

    Gain full control and flexibility to showcase your products the way you want. Tweak search rankings, boost or bury individual results, create spotlights, custom collections and special events on the fly.

  • Drive your e-commerce performance through customer insights

    Sensefuel’s AI learns and evolves with your shoppers' behavior and preferences, adjusting product exposure based on seasonality, popularity and conversion performance. Leverage Sensefuel's analytics to identify opportunities, improve your strategies and to show your wins.

  • Automate your e-merchandising to save time and resources

    Sensefuel's AI takes care of the tedious work of managing synonyms, filters and relevance rules. It automatically updates your catalog, search results, rankings and recommendations. You can focus on the creative aspects of e-merchandising and enjoy a fun and intuitive user interface. 

The Sensefuel difference for e-commerce and e-merchandising teams

  • Deliver hyper-personalized and highly-relevant product recommendations and search results.

  • Benefit from the power of an AI specifically designed to return optimized results, even for long-tail queries. No need to manage rules manually or to be a search engineer.

  • Leverage powerful merchandising tools that enable you to make your products and promotions shine without IT help.

  • Monetize your traffic by generating revenue with Retail Media.

  • Continuously improve your merchandising strategies thanks to deep insights into customer behavior and preferences.

Measure the impact of your strategy with A/B testing

Sensefuel delivers immediate business results with minimal data, creating a noticeable uplift. Measure how it boosts business with minimal effort on your end. Once you see the payoff, adopting Sensefuel permanently becomes an easy decision.

Deploy your e-commerce search solution in no time

Whatever the size of your team, it’s easy to get started and get results, fast. Sensefuel works out of the box with minimum configuration and no need for an IT project.

  • Import your catalog

    Step 01.

  • Insert the Sensefuel tag

    Step 02.

  • Start seeing the results

    Step 03.

One specialized e-commerce team

  • Technical Specialists

    You will benefit from the operational support of a team of technical and functional specialists, who will make sure you hit the ground running fast, as you deploy and operate our solution.

  • E-commerce Specialists

    Your dedicated Customer Success Manager will follow your business context and challenges and perform regular reviews and workshops to track and improve your business KPIs.

  • Performance Specialists

    Our team of search geeks and commerce freaks knows e-commerce inside out, speaks your language, and is passionate about exploration engineering. Their goal? To optimize and individualize your shopping experience.

Answering your questions

How do optimized product search and discovery help e-commerce managers?

Optimized product search and discovery turn intent into sales. For e-commerce teams, this translates to an immediate increase in conversion rates, higher revenue per visitor (RPV), and a decrease in cart abandonment. By eliminating friction, the search engine becomes the site’s primary channel for sales and profitability.

Can I measure and optimize my data once Sensefuel’s AI solutions are installed?

Yes, absolutely. The Sensefuel console provides you with precise management tools to track the commercial impact of AI. You can view the evolution of your key metrics (search conversion rate, click-through rate, average cart value) and adjust your e-merchandising strategies in real time to continuously optimize your results.

Do I have access to detailed statistics on Sensefuel’s solutions?

Yes, through a comprehensive, dedicated Analytics module. You’ll have access to detailed reports on user behavior, query performance, engagement rates for recommendation modules, and revenue generated by various product discovery channels.

How can I track and analyze user searches on my e-commerce site?

From the Sensefuel dashboard, you can track the following in real time:

  • The most searched keywords and their associated conversion rates.

  • High-value searches that generate the most revenue.

  • Unsuccessful searches (pages with “zero results”) or emerging search trends, to identify new needs and adapt your product catalog or redirect rules.

What are the key performance metrics available in the Analytics dashboards?

The dashboards provide both a strategic and operational view:

  • Business Impact: Share of revenue influenced, conversion rate comparison (search users vs. non-search users), revenue per visitor (RPV).

  • Usage & Engagement: Search engine usage rate, click-through rates on results and widgets.

  • Attractiveness Analysis: Top searches, opportunities to eliminate queries with no results, and performance by search.

Can business teams manage e-merchandising without IT?

Yes, 100%. This is one of Sensefuel’s core strengths. The management console was designed exclusively for e-merchandisers, e-commerce managers, and marketing teams. All actions—such as creating rules for prominent placement, highlighting promotions, and managing banners—can be performed in just a few clicks via an intuitive interface, without writing a single line of code.

Are teams autonomous once Sensefuel solutions are installed?

Yes, completely. The AI handles day-to-day algorithmic optimization, while your teams retain strategic control. Thanks to the console’s simple and intuitive interface, your employees are fully autonomous in managing merchandising, scheduling sales operations, and analyzing performance.

Will I receive support in configuring and optimizing Sensefuel solutions?

Yes, you’ll receive ongoing support. In addition to the support and integration teams, a dedicated Customer Success Manager will assist you on a daily basis through strategic workshops, best-practice sharing, regular performance reviews, and optimization recommendations to maximize your ROI.

Once Sensefuel’s AI solutions are deployed, what technical workload does this entail for my team?

The technical workload is virtually zero. Sensefuel operates as a SaaS solution and handles all maintenance, scalability, and infrastructure. Your IT teams have no daily maintenance tasks to perform and no servers to manage.

How do Sensefuel’s AI solutions help increase revenue for my e-commerce site?

By simultaneously leveraging three key areas:

  • Conversion: Reducing search time and improving relevance.

  • Average Cart Value: Dynamically highlighting complementary products (cross-selling) and higher-tier alternatives (up-selling).

  • Margin & RPV: Promoting products with higher contribution margins and accelerating inventory clearance.

How does Sensefuel help improve the conversion rate?

AI decodes the visitor’s true intent from their very first click and immediately adapts the selection of products displayed. By presenting visitors with the most relevant items, those in stock and aligned with their expectations, Sensefuel eliminates disappointment and accelerates the path to purchase.

How do Sensefuel’s solutions help optimize digital merchandising?

Sensefuel combines the power of AI-driven automation with the precision of business-driven management. The solution automates repetitive tasks (categorizing product pages, managing out-of-stock items) while providing flexible tools (Boost & Bury, Pinning, promotional campaigns) to align your website’s display with your business objectives (promotions, brand partnerships, margins).

Can marketing teams manage merchandising rules completely on their own?

Yes. Whether it’s creating temporary rules for a sales campaign, promoting a sponsored brand, or organizing the display of new products, marketing teams create, schedule, and test their business rules independently, without ever needing to involve the IT team.

Is Sensefuel GDPR-compliant?

Yes, completely. Sensefuel operates based on purely contextual and anonymous behavioral analysis during the active session (first-party/cookie-less). The solution does not collect or use any personally identifiable information and delivers a hyper-personalized experience from the very first click, even for anonymous visitors or those who have opted out of cookies.