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An ideal AI e-commerce solution for B2B e-commerce professionals

Make digital ordering easier by offering responsive, relevant search results tailored to each customer's needs.

Optimize browsing of complex and extensive product catalogs.

Optimize the search experience on your B2B e-commerce site

Your B2B customers now expect the same simplicity and efficiency they experience in B2C.

Support them with hyper-personalized, AI-generated responses and engaging shopping experiences that boost engagement and conversions.

The Sensefuel platform is designed for complex environments and allows you to optimize customer journeys while implementing your sales strategy.

A search solution compatible with your e-commerce environment

Orocommerce, Intershop, Sylius, Salesforce, SAP Hybris, Shopify...

Whatever marketplace platform or custom solution you use, Sensefuel is natively compatible and works perfectly with all languages and technologies, without any limitations.

Personalize the shopping experience for each B2B customer

Sensefuel creates a shopping experience that adapts to each of your customers: navigation, search results... everything adjusts according to their behavior, history, and even their specific pricing conditions.

Customers find their products, prices, and an interface that instantly understands their needs, all without friction or effort.

Optimize your sales strategies with search

Whether you're looking to maximize margins, promote certain brands or destock, Sensefuel gives you the power to easily influence rankings and results

By applying boost and bury, you can influence the order in which products are displayed based on your business objectives.

Search results and product recommendations optimized for B2B

The Sensefuel platform is based on AI technology, designed specifically to increase revenue per visit.

Your customers enjoy a hyper-personalized shopping experience, adapted in real time based on their “digital body language."

You can count on AI's ability to learn what converts best and adapt to trends and changes in availability, assortments, and merchandising strategies.

Automate the relevance of your results without complex settings

No need to set up manual, redundant rules; just adjust your settings the first time, then let the AI learn your customers' behavior and adjust itself over time.

Deepen your understanding of your customers with search data

Sensefuel dashboards reveal customer intentions and behaviors, identify areas for optimization, underutilized products, and unsuccessful searches.

With just a few clicks, refine your sales strategy and get the most out of every interaction with your customers.

Over 100 clients trust us across Europe

Deploy your B2B search engine in no time

Whatever the size of your team, it’s easy to get started and get results, fast. Sensefuel works out of the box with minimum configuration and no need for an IT project.

  • Import your catalog

    Step 01.

  • Insert the Sensefuel tag

    Step 02.

  • Start seeing the results

    Step 03.

Integrate Sensefuel into your architecture using powerful APIs

Robust and scalable, Sensefuel APIs enable you to build hyper-personalized product search and discovery experiences that address the key challenges of B2B e-commerce, such as pricing by customer, by segment, local assortments, and more.

They allow you to aggregate your product data catalog and push it to your front-ends in real time.

You can also connect any customer database to boost Sensefuel's algorithms, enrich the customer journey, and create your own tailor-made e-commerce experience.

  • Build your own search experience across all your front ends

  • Leverage the power of individualization throughout the entire shopper journey

  • Aggregate your product data catalog and propel it, in real time, to your front ends.

  • Connects to any customer data store to stimulate Sensefuel’s algorithms and enrich the customer experience.

Contact us!

If you'd like a demonstration of the platform, access to APis documentation or the conditions of our partner program, please use the attached form!

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We answer your questions about the B2B sector

How does Sensefuel use AI to improve searches on my B2B e-commerce site?

Sensefuel’s AI combines semantic search (NLP) with real-time behavioral analysis (digital body language). In B2B, professional buyers search using both exact part numbers (e.g., “SKU-9842-X,” “OEM 450892”) and natural language or business needs (e.g., “50mm high-temperature seal”). The AI decodes the true intent behind each query, accommodates abbreviations and typos, and then tailors the results display based on the session and the buyer’s professional profile.

What benefits can I expect from Sensefuel’s AI solutions on my B2B e-commerce site?

By deploying Sensefuel, you’ll achieve immediate operational and commercial gains:

  • Faster order processing: Significant time savings for regular customers who can fill their carts in just a few clicks.

  • Increased conversion rates and revenue: Elimination of friction in the checkout process and direct guidance to available products.

  • Drastic reduction in fruitless searches: Account taken of a wide range of synonyms, equivalents, and manufacturer part numbers.

  • Increased buyer productivity: Reduced time spent searching for parts or equipment in voluminous catalogs.

Why is internal search a performance driver for B2B e-commerce sites?

In B2B, purchasing isn’t an impulse buy but rather driven by operational need. B2B catalogs often contain tens or hundreds of thousands of complex SKUs with highly specific attributes. For a professional, quickly finding the right product or replacement part is critical. A high-performance search bar simplifies repeat orders, saves the buyer from having to call customer service, and prevents them from abandoning the site in favor of the competition.

Does Sensefuel improve the omnichannel experience for B2B companies?

Yes, Sensefuel centralizes search and navigation intelligence for your website, mobile app, and in-store kiosks. A single integration ensures a consistent customer experience across all your touchpoints.

Can the search experience on a B2B e-commerce site be personalized?

In B2B, purchasing isn’t driven by impulse but by operational need. B2B catalogs often contain tens or hundreds of thousands of complex SKUs with highly specific attributes.
For a professional, quickly finding the right product or replacement part is critical. A high-performance search bar simplifies recurring orders, saves the buyer from having to call customer service, and prevents them from abandoning the site in favor of a competitor.

How does Sensefuel help professional buyers quickly find the products that meet their needs?

Through tolerant semantic search and intelligent autocomplete. As soon as the first few characters are entered—whether it’s part of a product code, a brand name, or a technical specification— the AI suggests the exact items and their related accessories, allowing the buyer to confirm their order without wasting time navigating complex tree-style menus.

Does Sensefuel allow you to customize search results based on pricing, product assortments, or customer profiles?

Yes, natively. In B2B, what is displayed depends on commercial agreements. Sensefuel interfaces with your ERP/PIM/CRM to adhere to specific pricing schedules, closed catalogs (custom assortments), or purchasing restrictions specific to each customer account or subsidiary, ensuring that what is displayed complies with negotiated contracts.

How can you improve conversion rates and speed up order processing through better B2B product search?

By eliminating technical uncertainties and slow navigation. A professional buyer who can find the right technical part number in a matter of milliseconds—with confidence in the product’s compatibility and availability—will place an order immediately. By facilitating quick data entry and repeat orders, Sensefuel transforms your e-commerce portal into a preferred daily sales channel.

Does the Sensefuel search engine understand the specific criteria of B2B e-commerce?

Yes, natively. Sensefuel’s AI is specially configured to handle the complexity of B2B data. Each of our clients has a dedicated AI model, trained on their own data. Here are some examples of data we’ve observed among our clients:

  • Identifiers & Part Numbers: SKU codes, manufacturer/OEM part numbers, EAN codes, cross-references, and technical abbreviations.

  • Specifications & Compatibilities: Standards, dimensions, power ratings, thread sizes, voltages, materials, and equipment compatibility.

  • Business Conditions: Support for sales units (batches, pallets, professional packaging), customized product assortments, and availability by warehouse.