Sensefuel, the search engine driving their success
Aware of the pressing need for search to convert visitors into loyal customers, they chose Sensefuel to help speed up this process. Find out why:
1) Firstly, supporting site visitors with an optimal product search experience.
We offer a truly effective search for customers.
Results are provided within milliseconds, with every tap of the keyboard. Search space is optimised for each device, and usability is adapted for screen-size and touch-screen.
Customers are guided while discovering products.
Our artificial intelligence algorithms adjust the best recommendations and options for each individual, so they are able to refine their choices and quickly access desired products.
increase in search adoption rates*
*Search adoption rates : Number of searches / Number of visits. Calculation of difference between the original figures and the contrast after 12 months using our tool. Average calculated in June 2018 with our customer base.
“From the time of the first demonstration, we were excited about discovering the interfaces. In the end we were convinced by its ease of installation.”
Samuel Vandamme, E-commerce Director at Micromania
2) Making sure they have understood the nature of customer queries
Above all, a search engine’s performance is linked to its ability to respond accurately to each query.
Our self-learning technology aligns the consumer’s phrase with product data, to understand the meaning of a search beyond its words.
Recommended products then truly correspond to users’ intentions, so they can enter just a single word (When we type VTT, we expect to see a bike and not shifters, rims or pedals) or a more complex expression which explains their need (When we type “Woman’s black jumper”, we don’t expect to see anything else appear.)
Our algorithms also detect typing or spelling errors, optimising the ability to provide relevant results to each customer.
rise in product description visits*
*Rate of product description visits : Visits with search(s) / Visits with search(s) followed by product description visits. Calculation of difference between the original figures and the contrast after 12 months using our tool. Average calculated in June 2018 with our customer base.
“From when we first started talking, Sensefuel convinced us of the added-value their tool provides and helped us in our strategic choices. The specifics of our business model were taken into account and the tool was set up very quickly.”
Amandine Auzemerie, Marketing Director at Brico Privé
3) Be able to predict the needs and desires behind typed words
Even if each word has an accurate meaning, the true sense of the word is only revealed in a certain context. The same word or expression is often used for very different needs.
Using its unique personalisation abilities, Sensefuel offers each customer results based on the desires and needs hidden behind words.
To be able to offer this personalised experience, our technology follows their journey on the site, to predict their buying intentions and requirements.
rise in search conversion recorded since the trial period*
*Conversion: Visits with search(s) / Visits with search(s) followed by order confirmation. Difference recorded between existing search engine and Sensefuel’s during the trial period. Average calculated in June 2018 with our customer base.
They trialled before buying!
You can also trial Sensefuel’s search engine free of charge and accurately record your return on investment
How does a trial with Sensefuel work?
All our customers are able to first trial the added value our search engine provides their website over 30 days, without any cost or commitment. Setting up our tool involves a simple copy/paste and doesn’t require any team resources.
We offer built-in functions to run A/B testing and record the improvement on performance compared with your existing search engine. No manpower required, no use of third-party technology, even though you can of course track results with your own web analytics tools (Google Analytics, Content Square, Adobe Analytics…)