2) Ensure understanding of what their customers’ requests mean
Search engine performance is primarily linked to its ability to respond accurately to each request.
Our self-learning technology allows us to bring the consumer’s words closer to product data, to understand the meaning of a search beyond the words it is made of.
The products offered then truly correspond to what users intended and expressed with a single word (when you type or say ‘mountain bike’, you expect to see a bike and not gears, wheels or pedals) or through a more developed expression that specifies their need. By saying « I’m searching for a woman’s black jumper », the customer doesn’t expect anything different in return.
Our algorithms also detect typing or orthographic errors, optimising the ability to provide key results to each customer.
rise in product description visits*
*Rate of product description visits : Visits with search(s) / Visits with search(s) followed by product description visits. Calculation of difference between the original figures and the contrast after 12 months using our tool. Average calculated in June 2018 with our customer base.