Maniet Luxus
Maniet Luxus confirms Sensefuel's effectiveness after a conclusive A/B test focused on search: +19.46% conversion and +8% product page views.
Building on this success, the Belgian footwear specialist is now rolling out Sensefuel technology to optimize both search and product recommendations, leveraging the power of new generations of AI and real-time hyper-personalization.
Key benefits
+19%
conversion rate from the A/B test.
+8%
Increase in product page views since A/B testing.
X2,5
The search engine converts on average 2.5 times more than traditional browsing.
250
major brands available on the Maniet Luxus website.
30
stores located throughout Belgium.
A long-standing player undergoing digital transformation
For over 35 years, Maniet Luxus has been dressing the whole family with a wide selection of shoes, clothing, and accessories. With a strong local presence and 30 stores across Belgium, the retailer is also focusing on its digital presence.
Its e-commerce site offers an accessible fashion universe, with more than 250 well-known brands and seasonal new arrivals. Thanks to Sensefuel, Maniet Luxus is focusing on a fluid, relevant, and hyper-personalized experience to build customer loyalty online.
An ROI-based approach to strategic decision-making
The first contact was made two years before the collaboration began. Maniet Luxus was impressed by Sensefuel's e-merchandising features, with expectations focused on search engine conversion, but the project was postponed. Two years later, the recommendation became a priority and discussions naturally resumed, with Sensefuel now covering this area.
Sensefuel then proposed a comprehensive solution: search + recommendation. To validate the project, Maniet Luxus opted for an A/B test focused on search, the primary performance lever for an e-commerce site. The gamble paid off : the solution exceeded expectations with a 19.46% increase in the conversion rate and an 8% increase in product page views during this phase.
The Sensefuel search engine converts on average 2.5 times more than traditional browsing
This performance is based on real-time hyper-personalization, which adapts results according to each customer's preferences, history, and unique behavior. In a world where tastes and expectations vary widely from one customer to another, this ability to individualize the experience sets the Sensefuel search engine apart: everyone can find that rare gem more easily, thereby boosting commercial efficiency.
Recommendations enhance the experience: they anticipate needs, strengthen engagement, and increase average basket size
Much more than simply highlighting bestsellers, product recommendations are based on each visitor's behavior (browsing, history, shopping cart, preferences) to offer contextualized and relevant suggestions. At Maniet Luxus, recommendation areas are integrated into key pages such as the home page and shopping cart, maximizing their impact at every stage of the purchasing journey.
