Nollet
Nollet's goal was to modernize the search engine experience on its B2B e-commerce site.
The company wanted to simplify access to its extensive catalog of over 250,000 products and address a key B2B challenge that is displaying customized, negotiated prices for each of its 12,000 customers within the search results.
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Key benefits
250000
SKUs
100%
fully integrated APIs
With Sensefuel’s guidance and design support
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single price for each customer
Deployment within weeks
A long-standing distributor of electrical equipment
For more than 65 years, Nollet has been supporting electrical professionals with an unwavering commitment: to provide a local, efficient, and reliable service. With its numerous sales outlets, export department, and 230 employees, the company has established itself as a trusted partner for thousands of customers in France and abroad.
250,000 references created
180 partner suppliers
10 points of sale throughout France
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Facilitate online ordering for professionals via a search engine
Sensefuel and Nollet first made contact in early 2025. At the time, the company was looking for a new search solution: the tool it was using was showing its limitations, with declining performance and increasing slowness when dealing with a catalog of more than 250,000 items.
From the very first discussions, Nollet was convinced by the immersive search experience and capabilities offered by Sensefuel. The company quickly decided to embrace this experience by building its engine using Sensefuel's Discovery API.
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Accelerated integration
With the support of their agency One Base and using Sensefuel APIs, Nollet was able to build a tailor-made search experience adapted to the challenges of B2B in just a few weeks.
An ultra-short time-to-market, thanks to Sensefuel's support on the project and the efficient use of APIs.
A single price, negotiated and displayed for each customer
Beyond search performance, Nollet faced a classic but complex challenge in B2B e-commerce: displaying specific prices negotiated for each of its 12,000 customers in search results, as well as the availability of each of the 250,000 products in its warehouses.
Thanks to the capabilities of the Sensefuel API and the ERP system in place at Nollet, each query will query the pricing data for each customer in real time.
The price, tailored to the connected customer, is then displayed instantly, allowing each customer to directly find their negotiated commercial terms.
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A hyper-personalized experience, including the complexities of selling to professionals
The integration of Sensefuel enables Nollet to offer its customers a tailor-made and hyper-personalized experience, with the high quality standards of a B2C e-commerce site.
In just a few weeks, Sensefuel has integrated the complexities of B2B e-commerce:
A very large product catalog
Complexity of data exchanges (product availability, offers, etc.)
Prices negotiated between suppliers and customers to be adjusted
Ensure instant response times
Are you involved in B2B e-commerce and want to solve these challenges?