An ideal AI e-commerce solution for DIY & Garden
Easily understand the queries of expert and casual buyers alike.
Guide them towards solutions which meet the needs of their projects, with search and product discovery specifically designed for the challenges of your industry.
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Understanding complex searches in DIY & Garden
In a sector where the product offer is vast and the technical terminology is often little-known, matching customers’ sometimes far-fetched searches with precisely the product they are looking for among a seemingly endless list of references is a big ask for any DIY and Home & Garden retailer.
Your customers often search for solutions, content and inspiration based on “symptoms” and descriptions rather than precise product names. And with wide variations in sizes, quantities, packaging, and units of measurement, guiding them towards the product they are looking for is tough.
That's why it's essential to respond effectively to searches using expert or trade terms, while understanding DIYers' requests and inspiring them with recommendations that meet their needs and context.
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Turn every search into a conversion opportunity
As specialists in online sales, we have created unique algorithms that ensure the relevance of responses to the expectations and requirements of each person, in order to increase your conversion rate and to make your products easier to find.
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+32%
Increased shopper adoption of search
+92%
Search Conversion Rate (12 months)
+48%
Contribution of search to revenue
Over 100 clients trust us across Europe
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An e-commerce search solution designed for DIY & Garden
Guide customers in their shopping journey with AI-powered search featuring advanced filtering and sorting options, natural language search to accommodate customers who may not know the specific product terminology.
Offer rich product information, images, and videos to enable informed purchasing decisions and reduce return rates.
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Why choose Sensefuel for your DIY & gardening e-commerce business?
Give your customers access to global or local views of availability, price and delivery options.
Deliver a search experience that brings together all the features so that you can respond effectively to specific questions.
Offer your customers local assortment management, semantic intelligence, search by brand, guided search.
Synchronize your catalog in real time and provide an instant result, tailored to each request.
Leverage aggregated content to offer customers inspiration, promote your services or help them in their decision making.
I’m very satisfied with the product, which helps us genuinely enhance the customer experience and better meet our users’ expectations.
Digital manager
Irripiscine
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We answer your questions about the DIY and gardening industries
How does Sensefuel use AI to improve searches on my DIY and gardening e-commerce site?
Sensefuel’s AI combines semantic search with real-time behavioral analysis. In the DIY and gardening sector, search queries are often phrased in natural language or focused on a specific need or project (e.g., “how to mount a shelf on drywall,” “battery-powered lawn mower for a small yard”). The AI decodes the true intent behind these queries, handles technical specifics and synonyms, and then instantly adjusts the results based on the visitor’s browsing behavior and profile (such as a beginner DIYer or a seasoned professional).
What benefits can I expect from Sensefuel’s AI solutions on my DIY and gardening e-commerce site ?
By integrating Sensefuel into your DIY and gardening site, you’ll see immediately measurable results:
Increased conversion rate: A significant rise in conversions from search-driven and project-oriented paths.
Increased revenue & average order value: Natural promotion of related tools, supplies, and accessories (cross-selling).
Drastic reduction in cart abandonment: Elimination of “zero results” pages for technical or complex queries.
Seamless product discovery: Easier navigation through thousands of products often unfamiliar to the general public.
Why is internal search a key driver of performance for DIY and gardening e-commerce sites ?
DIY and gardening websites are characterized by extremely large product catalogs (often containing tens of thousands of items), detailed technical product descriptions, and highly specific attributes (power, dimensions, compatibility, materials). Customers who use the on-site search know exactly which project or problem they want to solve: providing them with a search engine capable of understanding their needs is essential to prevent cart abandonment and ensure a successful purchase.
Does Sensefuel improve the omnichannel experience for home improvement and gardening retailers ?
Yes, Sensefuel centralizes search and navigation intelligence across your website, mobile app, and in-store kiosks. A single integration ensures a consistent customer experience across all your touchpoints.
Can the search experience on a home improvement and gardening e-commerce site be personalized ?
Yes, 100%.
From the buyer’s perspective: The display, the order of results, and the suggestions dynamically adapt to the detected profile (occasional DIYer, B2B tradesperson, amateur gardener, etc.) and to the search criteria used throughout the session.
From the e-merchandiser’s perspective: Your teams retain control from the console to customize the UX interface, promote partner brands, highlight clearance sales, or apply specific rules for featuring products.
How does Sensefuel help customers find the right products for their DIY and gardening projects ?
Sensefuel acts like a real in-store sales consultant. When a customer is looking for a solution for an overall project, the AI analyzes the intended use, filters out technical incompatibilities, and preselects suitable items. It also provides smart recommendations for complementary products that are essential to completing the project (e.g., compatible drill bits for a drill, potting soil and fertilizer for a plant).
Does Sensefuel help promote new arrivals, seasonal products, and promotions on a DIY and gardening e-commerce site ?
Yes, very easily. The DIY and gardening sector is highly seasonal (outdoor furniture in the spring, heating in the winter, soil preparation in the fall, etc.). Sensefuel’s AI automatically learns trends and prominently displays the top-performing products of the moment. In addition, your teams can program and apply “Boost” rules to highlight current flyers or major new releases at the top of search results and category pages.
How can you improve conversion rates through better product search in the DIY and gardening sectors ?
By eliminating any hesitation or technical doubts during the purchasing journey. A customer who is confident about a tool’s compatibility, the right power level, or the appropriate material will check out much more quickly. By reducing the number of clicks required and immediately directing customers to in-stock items, Sensefuel turns searches into actual sales.
Does the Sensefuel search engine understand the specific criteria for DIY and gardening ?
Yes, natively. Sensefuel’s AI handles the complexity and diversity of attributes specific to DIY, home, and garden. Each of our clients has a dedicated AI model, trained on their own data. Here are some examples of data we’ve observed among our clients:
DIY & Tools: Dimensions (diameter, length, thread), power (Volts, Watts), brand compatibility, materials (wood, steel, drywall), indoor/outdoor use, power source (corded, battery).
Garden & Landscaping: Covered areas, soil types, seasonality, wood species, colors, capacities, and motor power ranges.
The tool decodes user language to instantly recommend the right products.