Search Performance: KPIs and Benefits by Retail Segment
Discover the real impact of Sensefuel AI on conversion through analysis of median performance indicators observed in each retail sector.
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Methodology and Data Sources
To ensure complete transparency and statistical reliability, we specify the origin and method of calculation of our e-commerce search engine's performance.
Representative sample: The figures presented are based on the analysis of 27 active e-commerce sites, selected for their sector representativeness.
Use of the median: In order to provide an accurate picture of the market, we present the median performance value to reflect the “typical” gain observed by an e-merchant using Sensefuel.
Data source: These indicators are extracted directly from our proprietary analysis tool, which records every search interaction on our clients' websites.
Double conversion measurement: For each segment, we isolate two key moments:
Initial gain (A/B Test): Measurement of the search conversion rate over the first 30 days compared to the pre-existing solution.
The 12-month gain (trained AI): Measurement of the year-over-year (YoY) search conversion rate to demonstrate the full power of AI after a year of continuous learning.
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Defining e-commerce search KPIs
Search Conversion Rate (Initial): Immediate gain measured during the 30 days of the A/B test compared to the previous solution.
Search Conversion Rate (12 months): YoY performance measured after one year of AI training.
Search vs. Navigation Conversion Ratio (12 months): This KPI compares the search conversion rate (sessions with search) to the navigation conversion rate (sessions without search). It expresses the performance multiplier generated by the use of search.
Contribution to Revenue (12 months): Share of revenue generated by sessions using the search engine.
Search Usage Rate (12 months): Share of visits that use search.
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Performance by sector
Fashion & Beauty
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DIY & Garden
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Consumer Goods
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Homeware & Furniture
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Speciality goods
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Fashion & Beauty
Median indicators for the fashion, luxury, and cosmetics sectors.
See the results achieved by our client, Yves Rocher.
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+ 49%
Search Conversion Rate (12 months)
x2.42
Ratio de Conversion Search vs Navigation
25%
Contribution of research to revenue (12 months)
We conducted an A/B test that proved Sensefuel's performance capabilities. Sensefuel is really easy for e-merchandisers to use to enhance navigation, highlight promotions, and showcase product selections.
Yves Rocher
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DIY & Garden
Median indicators for the DIY, tools, and outdoor furnishings sector.
See the results achieved by our client, Brico Dépôt.
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+ 92%
Search Conversion Rate (12 months)
x3.21
Search vs. Navigation Conversion Ratio (12 months)
+32%
Contribution of research to revenue (12 months)
I’m very satisfied with the product, which helps us genuinely enhance the customer experience and better meet our users’ expectations.
Irripiscine
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Consumer Goods
Median indicators for food, drive-through, and consumer goods.
See the results achieved by our client, MaxiCoffee
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+ 73%
Search Conversion Rate (12 months)
x2.30
Search vs. Navigation Conversion Ratio (12 months)
52%
Contribution of research to revenue (12 months)
Sensefuel's a tool designed for daily ecommerce activities and you can feel it everywhere in the solution. It's really easy to use for e-commerce users, quick and fast for our visitors
CuisineAddict
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Homeware & Furniture
Median indicators for furniture, decoration, and home furnishings.
See the results achieved by our client, La Foir'Fouille.
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+ 176%
Search Conversion Rate (12 months)
x2.82
Search vs. Navigation Conversion Ratio (12 months)
48%
Contribution of research to revenue (12 months)
The solution is easy to use on a daily basis, and the support provided is consistently of high quality.
Homifab
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Consumer Electronics & Speciality Goods
Median indicators for high-tech, household appliances, and technical products.
See the results achieved by our client, Happywool.
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+ 78%
Search Conversion Rate (12 months)
x4.06
Search vs. Navigation Conversion Ratio (12 months)
56%
Contribution of research to revenue (12 months)
I particularly appreciate the responsiveness and professionalism of their customer support team, who are always quick to respond and helpful when it comes to solving problems or optimizing things.
Happywool
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