Yves Rocher
Yves Rocher enhances customer experience with Sensefuel's AI-powered search and product discovery
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Key benefits
47%
of orders are initiated by a search
28%
increase in search usage
12 Countries
where the solution is deployed
53%
increase in conversion rate related to navigation
Measurable lift to NPS scores
An iconic brand in the beauty industry
Yves Rocher, an iconic brand in plant-based cosmetics, operates a network of more than 2,500 physical stores worldwide. Although its e-commerce site posted solid revenues, the brand faced technical limitations that hampered the digital experience: an irrelevant search engine (used by only 7% of visitors), a negative visitor NPS, and an inability to tailor product rankings to the specific needs of each customer.
The objective was to transform these constraints into opportunities by offering seamless, hyper-personalized, and scalable shopping experiences across all of its global sites.
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How does Yves Rocher leverage Sensefuel to perform well in e-commerce?
I - Search engine optimization and proof of concept
First Step
Under the leadership of Laëtitia Le Moigne, the e-commerce team initiated this transformation through the French website's search engine. The challenge was to overcome the technical constraints of the native SAP Hybris engine while ensuring rapid implementation controlled by the marketing teams.
The choice of innovation
Sensefuel has established itself as an agile and user-friendly alternative for e-merchandisers. Unlike solutions requiring lengthy IT projects, Sensefuel offered immediate operational flexibility. “Compared to other options, Sensefuel stood out for its superiority,” says Laetitia Le Moigne, e-commerce manager at Yves Rocher.
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Immediate results
Integration was achieved simply via a JavaScript tag. Set up in just a few weeks, this Proof of Concept (POC) enabled Sensefuel to be compared with the existing engine in a transparent A/B test. The benefits were immediate:
Increased engagement: Search usage jumped by +28%.
Customer satisfaction: NPS returned to positive territory, putting an end to criticism about the relevance of results.
Conversion: Significant increase in product page views and additions to shopping carts.
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Sensefuel is one of those suppliers that positions itself as a true partner rather than just a seller, which is highly valuable because it allows both parties to progress.
Laëtitia Le Moigne, E-commerce Manager
Yves Rocher
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II - Deployment of a unified international e-merchandising project
Building on
Building on this success, Yves Rocher has decided to extend Sensefuel's scope to cover the entire global purchasing process. The goal is to adopt a single AI-based e-merchandising solution to improve conversion across all touchpoints.
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A flexible and high-performance technical architecture
To integrate the solution across 12 international websites and mobile applications, Yves Rocher utilized Sensefuel as a strategic building block. The IT teams opted for a hybrid approach via front-end APIs:
Search: Maintained in plug-and-play mode to reduce implementation times, with no negative SEO impact.
Navigation and Recommendations: Use of APIs to power list pages (smart ranking, dynamic filters) and product recommendation placements.
A carefully sequenced project delivery
To meet business priorities and technical deadlines, deployment was organized in a modular fashion:
Mobile Application: Search engine launched in just a few weeks.
Navigation (PLPs): Optimization of ranking and filters on category pages, delivered in less than two months.
Recommendations: Deployment of personalized areas on each site, also completed in less than two months.
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The Sensefuel platform is very open, unlike a black box.
Tech Lead
Yves Rocher
Outcome: Increased commercial performance
Real-time hyper-personalization has radically transformed the site's efficiency. Despite the complexity involved in dealing with 12 countries and 25 partners, no major incidents were reported, as the robustness of the APIs had been validated by rigorous internal stress tests.
Key performance indicators (KPIs)
Impact on sales: The search journey now accounts for 47% of orders.
Conversion explosion: The conversion rate linked to browsing has increased by 53% (Y2Y).
User adoption: The search engine usage rate has increased by 28% overall.
An evolving collaboration
Today, this strategic partnership opens up new opportunities, particularly in the area of conversational commerce use cases, to continue enriching the Yves Rocher customer experience.