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Effective search for B2B e-commerce professionals

Make digital ordering easier by offering responsive, relevant search results tailored to each customer's needs.

Optimize browsing of complex and extensive product catalogs.

Improving the shopping experience on B2B websites

Your B2B customers now expect the same simplicity and efficiency they experience in B2C.

Support them with hyper-personalized, AI-generated responses and engaging shopping experiences that boost engagement and conversions.

The Sensefuel platform is designed for complex environments and allows you to optimize customer journeys while implementing your sales strategy.

Universally compatible

Orocommerce, Intershop, Sylius, Salesforce, SAP Hybris, Shopify...

Whatever marketplace platform or custom solution you use, Sensefuel is natively compatible and works perfectly with all languages and technologies, without any limitations.

Adapt to your customers, not the other way around

Sensefuel creates a shopping experience that adapts to each of your customers: navigation, search results... everything adjusts according to their behavior, history, and even their specific pricing conditions.

Customers find their products, prices, and an interface that instantly understands their needs, all without friction or effort.

Optimize your sales strategies

Whether you're looking to maximize margins, promote certain brands or destock, Sensefuel gives you the power to easily influence rankings and results

By applying boost and bury, you can influence the order in which products are displayed based on your business objectives.

Search results and product recommendations optimized to sell

The Sensefuel platform is based on AI technology, designed specifically to increase revenue per visit.

Your customers enjoy a hyper-personalized shopping experience, adapted in real time based on their “digital body language."

You can count on AI's ability to learn what converts best and adapt to trends and changes in availability, assortments, and merchandising strategies.

100% relevance with no set-up time

No need to set up manual, redundant rules; just adjust your settings the first time, then let the AI learn your customers' behavior and adjust itself over time.

Improve customer knowledge

Sensefuel dashboards reveal customer intentions and behaviors, identify areas for optimization, underutilized products, and unsuccessful searches.

With just a few clicks, refine your sales strategy and get the most out of every interaction with your customers.

+ 100 customers across Europe

Get started in no time

Whatever the size of your team, it’s easy to get started and get results, fast. Sensefuel works out of the box with minimum configuration and no need for an IT project.

  • Import your catalog

    Step 01.

  • Insert the Sensefuel tag

    Step 02.

  • Start seeing the results

    Step 03.

Powerful APIs, for deep integration

Robust and scalable, Sensefuel APIs enable you to build hyper-personalized product search and discovery experiences that address the key challenges of B2B e-commerce, such as pricing by customer, by segment, local assortments, and more.

They allow you to aggregate your product data catalog and push it to your front-ends in real time.

You can also connect any customer database to boost Sensefuel's algorithms, enrich the customer journey, and create your own tailor-made e-commerce experience.

  • Build your own search experience across all your front ends

  • Leverage the power of individualization throughout the entire shopper journey

  • Aggregate your product data catalog and propel it, in real time, to your front ends.

  • Connects to any customer data store to stimulate Sensefuel’s algorithms and enrich the customer experience.

Contact us!

If you'd like a demonstration of the platform, access to APis documentation or the conditions of our partner program, please use the attached form!

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Answering your questions

How does Sensefuel use AI to improve searches on my e-commerce site for consumer electronics and specialty products ?

Sensefuel’s AI combines semantic search with real-time behavioral analysis. In the high-tech and specialty products sector, visitors search either by exact product specifications (e.g., “55-inch 120Hz OLED TV”) or by functional needs expressed in natural language (e.g., “noise-canceling headphones for travel”). The AI decodes the true intent behind these queries, translates technical jargon, handles abbreviations, and instantly tailors results based on the user’s level of expertise, budget, and preferred brand throughout the session.

What benefits can I expect from Sensefuel’s AI solutions on my e-commerce site for consumer electronics and specialty products ?

By deploying Sensefuel on your high-tech or specialty website, you’ll achieve directly measurable results:

  • Increased conversion rate: Simplified decision-making and seamless guidance toward the ideal product.

  • Improved revenue & average order value: Cross-selling of essential accessories (cables, cases, warranties) and upselling.

  • Reduced cart abandonment: Elimination of data entry errors and “zero results” pages for complex product references or technical attributes.

  • Decision support: Reduced hesitation when faced with a vast selection of equipment.

Why is internal search a key driver of performance for e-commerce sites selling consumer electronics and specialty products ?

High-tech and specialty product catalogs are particularly dense and technical. They contain tens of thousands of SKUs, each with highly detailed product listings (standards, connectors, power ratings, dimensions). Shoppers who use the search function have a clear idea of what they need or are looking to compare similar products. Providing them with a search engine capable of immediately processing these complex criteria prevents abandonment, reassures the user, and converts intent into a purchase.

Does Sensefuel improve the omnichannel experience for retailers of consumer electronics and specialty products ?

Yes, Sensefuel centralizes search and navigation intelligence across your website, mobile app, and in-store kiosks. A single integration ensures a consistent customer experience across all your touchpoints.

Can the search experience be personalized on an e-commerce site for consumer electronics and specialty products ?

Yes, 100%.

  • From the buyer’s perspective: Results, filters, and suggestions dynamically adapt to the user’s profile (gaming, office, mobile, professional) and to the product details viewed during their visit.

  • From the e-merchandiser’s perspective: Your teams retain full control over defining the visual layout, promoting partner brands, highlighting pre-order campaigns, or pushing clearance and refurbished product campaigns.

How does Sensefuel help customers choose the product best suited to their needs ?

By acting as a true virtual technical sales advisor. When a customer is hesitating between several products or enters a query focused on usage rather than the product itself, the AI interprets the essential features, eliminates compatibility issues, and highlights the most relevant models. It also suggests equivalent alternatives if the desired model is unavailable.

Does Sensefuel allow you to highlight new arrivals, strategic products, and promotions ?

Yes, it’s very simple. The electronics industry is heavily driven by the launch of new product generations, flash sales, and major sales events (Black Friday, French Days, seasonal sales). Thanks to Sensefuel’s merchandising features, your teams can set up priority display rules (Boost) to highlight flagship new releases, high-margin products, or current promotional offers.

How can you improve conversion rates through better product search in the consumer electronics and specialty products sectors ?

By eliminating any doubts about compatibility or specifications. High-tech purchases often require technical reassurance. By displaying relevant products, filters tailored to the searched category, and images of in-stock products in just a few milliseconds, Sensefuel removes barriers to purchase, gives consumers confidence in their choice, and speeds up the checkout process.

Does the Sensefuel search engine understand the specific criteria for consumer electronics and specialty products ?

Yes, natively. Sensefuel’s AI is specifically trained to interpret all the facets and technical data of the multimedia and specialty product worlds. Each of our clients has a dedicated AI model, trained on their own data. Here are a few examples of data we’ve observed among our clients:

  • Performance & Power: Processor speed, RAM, storage capacity (Go,To), battery life, sound output (W), image resolution (4K,OLED).

  • Connectivity & Compatibility: Bluetooth, Wi-Fi 6, HDMI 2.1, compatibility with sockets, operating systems, or brands.

  • Dimensions & Formats: Screen diagonal (inches), weight, case formats, mounting dimensions.

  • Brands, Series & Uses: Manufacturer brands, specific series (pro, gaming), product condition (new, refurbished), and type of use.