When it comes to the food and consumer goods sectors, customers tend to shop more frequently, often purchasing a large number of items.
The challenge for retailers is to make the purchasing process as quick and efficient as possible, while encouraging consumers to make impulse buys or substitutions to increase margins and average basket spend.
The search function plays an essential role for our customers in this sector: 55 to 85% of their online turnover is generated by Sensefuel’s solutions.
As an online sales specialist, Sensefuel has designed experiences and features to optimise purchasing efficiency and drive demand.
Find out why the ratio of search conversion rate to browse is X9.82 at Franprix
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