STORIES BY SENSEFUEL
Understand the requests of the experts and help out the beginners
In the DIY sector, where the products sold are varied and complex, more than 80% of our customers’ sales come from search. To achieve this level of performance we need to respond clearly and rapidly to specific searches which use expert or professional vocabulary. However, it is also imperative to understand the requests of the less experienced users and to guide them towards solutions which met the needs of their projects.
At Sensefuel, as specialists in online sales, we have created unique algorithms that ensure the relevance of responses to the expectations and requirements of each person, in order to increase your conversion rate and to make your products easier to find.
85% increase in search conversion rate in one year at Brico Privé Find out more