Sensefuel for the homeware sector
74% Increase in conversion rate from mobile search in 12 months at Interior’s®
Help your customers to imagine themselves with your products
Impulse purchases are notorious in home décor, while purchases of household equipment are usually carefully considered. People furnish, decorate and equip their homes. It’s an investment but at the same time it’s a subjective choice; even an emotional one. So how to do you address both the rational and emotional aspects of this sector in the online sales process?
At Sensefuel, as specialists in online sales, we have built functionality that supports your customers throughout their process of discovery and choice, no matter what their aspirations or buying behaviours.
What do consumers want from search engines on decoration & furniture e-commerce sites?
Over the course of a year, we analysed which functions were the most used and appreciated by customers in order to improve their search experience and better convert…
In this infographic, dedicated to the homeware sector, you will find these observations in order to better satisfy your visitors with search engine features.
Solutions created to meet the challenges of the home furnishing and decor sector
Unified commerce, guided choices, creating the right ambience and exploring trends; discover the features that make the difference.
- “Home delivery,” “View in store”, “Available for collection”. We natively model the purchasing options and availability of each product, for every store, delivery point or show room. That means that as your customers search, you can offer all the options open to them as they progress their projects.
- Size, space requirement, comfort, style, colour… all the technical specifications and product details of your products can be presented dynamically in the individual context of each user’s search, providing expert guidance as they make their choice.
- Scandinavian or industrial style, designer labels, new trends in home decoration… Thanks to our business console, you can put forward the latest trends and create the right ambience to make every search an unforgettable experience.
- Style boards, layout advice, deciphering the latest decoration trends… We orchestrate your content uniquely for every customer search to support the sale, optimise the purchasing experience and reinforce loyalty to your brand.