Impulse purchases are notorious in home décor, while purchases of household equipment are usually carefully considered. People furnish, decorate and equip their homes. It’s an investment but at the same time it’s a subjective choice; even an emotional one. So how to do you address both the rational and emotional aspects of this sector in the online sales process?
At Sensefuel, as specialists in online sales, we have built functionality that supports your customers throughout their process of discovery and choice, no matter what their aspirations or buying behaviours.